Tips on How to Pack a Suitcase Efficiently

After a decade of traveling executing mobile tours a lot of tips and tricks have been road tested.  This nice piece of content from Holiday Inn has a few new ones that might be worth trying.  Oh, and if you can do the thing with a shirt you are truely impressive.

The one tip we always give new staff is to never pack more than they can carry up a flight of stairs in one trip.  The result is usually a suitcase and backpack.  A seasoned tour staff will get this down to a carryon bag and a backpack.  The tip helps keep things in check for a 3 week or 3 month mobile tour.  It also helps keep tired staff from leaving gear in the vehicles that could encourage a break in.

-MogulExp

Tokyo’s Sunshine Aquarium had the feeling that potential visitors were either getting lost or simply getting distracted when on their way to the …

Tokyo Aquarium uses a cute and clever augmented reality app to overcome a location barrier and create a unique mapping experience.

Interested in using augmented reality for you experiential event?  Visit Patched Reality to see  their work on similar AR applicatons for promotions, events, and exhibits.

Pop-up Hotel Room in the Cemetery

Airbnb’s “Hello L.A.” campaign created five unique, celebrity-designed pop-up lodging locations around Los Angeles.

The 5 day experiential campaign executed by the Creative Entertainment Group, dubbed "Hello LA" placed pop-up hotel rooms in iconic locations around Los Angeles.  

The experiential campaign was “a love letter to the city.”  To win a night in one of the pop-ups contestants submitted a short 10 word love letter to Los Angeles through Facebook.

Celebrities such as James Franco, Anjelica Huston, Moby, Molly Sims, and Lake Bell were also involved to help design each pod and fill it with their own music playlists and personal suggestions for favorite local haunts in the area.

The Hello LA campaign was a unique way to place consumers directly into some of Los Angeles’ most iconic experiences from the sleeping at the Hollywood Forever Cemetery to the Viper Lounge.

"Sleeping Around" pop-up hotel

The campaign is reminiscent of the "Sleeping Around" pop-up hotel that launched earlier this year in Europe.  The hotel room was created from a shipping container with the goal of giving visitors a unique experience where current architecture does not exist.

-Pop-up Stores

-Experiential

Google Glass Mobile Tour

Great to see that even the jugernaut that is Google still needs to hit the road and get it’s new product in people’s hands. 

Google Glass is just months from hitting store shelves, but the search giant is eager to get the device into consumers’ hands. Its first public demonstrations were held in Durham, N.C. Upstart Business Journal got one of the first demos. VIDEO

It only takes a visit to the Denver/Boulder area to see this concept in action in it’s thriving startup community.

At our company, we work to fill our roster with athletes. I dont mean this necessarily in the physical sense, although it turns out that quite a few of our members are literal athletes we have a national-class triathlete, I have a personal interest in competitive and recreational bodybuilding, […]

Climbing Flat Irons in Boulder, CO

Boxing Up the Wine, the Culture, and Knowledge for a Mobile Tour. 
This summer, Wines of Germany traveled cross-country from Los Angeles to New York on the inaugural Riesling & Co. Road Trip.   The goal of the trip was to evangelize for the riesling varietal of wine.  While the mobile tour lacked the production value of some other wine and liquor tours on the road, it seems to have boxed their unique culture quite well.
With what appears to be a tasting room made from a shipping container in tow, the tour traveled from Los Angeles to New York.  The tasting room stopped at some elite, and some not so elite locations along the way.
How Paul Grieco (partner and GM at Hearth and Terroir, NYC), Stuart Piggot (wine author and expert), and Chris Miller, MS (beverage director at Spago Beverly Hills) found their way to the "The Pit" in Raleigh, NC on their cross country trip is impressive.
We did not read about a future plan for the “tasting room” once the tour arrives in New York City but a pop-up of some sort seems likely.  Interesting concept and relatively low cost to execute.  
Lke the idea? We can help.

Boxing Up the Wine, the Culture, and Knowledge for a Mobile Tour. 

This summer, Wines of Germany traveled cross-country from Los Angeles to New York on the inaugural Riesling & Co. Road Trip.   The goal of the trip was to evangelize for the riesling varietal of wine.  While the mobile tour lacked the production value of some other wine and liquor tours on the road, it seems to have boxed their unique culture quite well.

With what appears to be a tasting room made from a shipping container in tow, the tour traveled from Los Angeles to New York.  The tasting room stopped at some elite, and some not so elite locations along the way.

How Paul Grieco (partner and GM at Hearth and Terroir, NYC), Stuart Piggot (wine author and expert), and Chris Miller, MS (beverage director at Spago Beverly Hills) found their way to the "The Pit" in Raleigh, NC on their cross country trip is impressive.

We did not read about a future plan for the “tasting room” once the tour arrives in New York City but a pop-up of some sort seems likely.  Interesting concept and relatively low cost to execute.  

Lke the idea? We can help.