Our Favorite Star Trek Inspired Google Glass App from MobiU2013 Summit


I joined the Heartland Mobile Council (HMC) almost a year ago for a couple of reasons. My role with their Experience Hall allows me to meet with startups from places, like 1871 which I really enjoy and facilitates my hunt for technologies at the intersection of experiential marketing and mobile marketing. It also lets me stretch out past experiential logistics into concepting and integrating digital and mobile into live events.

My obsession with SparkReel is a result of that search. I met SparkReel helping to integrate them into HMC’s Millenials Event last Spring. I still think SparkReel’s potential in the experiential world is largely untapped. Although based on the interest they are getting from VivaKi, the digital arm of Publicis, it may not be untapped for long.

My favorite presenter at HMC’s MobiU 2013 this year was Patched Reality. Not because it represents the sweet spot between experiential and mobile…well maybe it does. It was my favorite because of the clever app that the founder, Patrick O’Shaughnessey, created for Google Glass.

Patrick actually does augmented reality. He usually does things like making your soda bottle dance for the guys at Pepsi or creating augmented interactives for museum exhibits so kids can interact with the mars rover.

Patrick built his Google Glass app for fun and as a way to explore the potential of the technology.

The game was very intuitive and easy to play. While I was working out the mechanics of the game I realized it was very familiar but I could not place it. I asked Patrick where he got the idea for the game.

It’s the game from Star Trek the Next Generation. The episode where the game takes over everybody on the ship.” I knew I recognized the game from somewhere, geek test passed, I loved “Next Generation.”


The object of the game is to get a disk into a funnel just like in the show. The game controls utilize the motion sensing technology in Google Glass to steer the disk. So to play the game you rock your head around slowly trying to guide the disk. This attempt to steer while concentrating makes the player look a lot like one of the zonked out crew of the Enterprise suffering from a dopamine stimulating mind control device. It’s meta nerd.

The experience was great and the game was very clever and turning the wearer into zombie was awesome. There is a website (thegameonglass.com) if you would like to download the game for your own Google Glass. If you are like me, and everyone else I know, and don’t yet have Google Glass you can download the game for your smartphone to play or just remember the simpler times when Picard ruled space.  You can also wait for the Google Glass Mobile Tour to come to a town near you.

Patrick’s next interest is in 3D projection mapping. We discussed the possibility of projecting a pop-up store or augmenting one of my experiential vehicles in some way. Who knows, maybe we will have it at the next HMC event.

-GV@ Mogulexp

Google Glass mobile Tour kicks off in the “Tarheel State” first stop, Durham. The goal is to allow more people experience the product first hand.

First stop Durham, N.C. The Web giant launches a tour of US cities so that commoners can check out the company’s latest wearable tech. Read this article by Dara Kerr on CNET News.



In Focus: Historic Flooding Across Colorado

Over the past few days, a 4,500-square-mile area across Colorado’s Front Range has been hit by devastating floods, leaving at least six dead, forcing thousands to evacuate, and destroying thousands of homes and farms. Record amounts of rainfall generated flash floods that tore up roads and lines of communication, leaving many stranded, and hundreds still listed as missing. Evacuations are still underway as weather conditions have improved slightly. Forecasters predict drier weather by mid-week. Gathered here are recent images of the devastation in Colorado.

Read more.

This super light weight exhibit trailer was created for a business to business roadshow but would also work as a pop-up retail location or add an awning for a fall football tour. 

The added height gives this marketing vehicle a big trailer look.  The aluminum construction and gooseneck style allow for easy towing and access into more event locations.

This experiential marketing trailer is ready to hit the road with minimal alterations and features a Cummins Onan generator and 2 rv style air conditioners.

Walk Thru Event Trailer

Walk Thru Event Trailer

A very quick, low cost solution to get a campaign on the road.

Concession trailers are not only a great solution for food and beverage sampling but can also be used to sample dry goods or merchandise.

Super low lease costs and essentially a “wrap and go” buildout make these units a great solution for summer mobile tours and fall campus tours.

These units also boast ample storage space for premiums, large prep areas for assembly, and create a powerful backdrop to your event.

To request more information or inquire about lease terms click here.